Bingo News

Parlay Entertainment Expands

Leading Canadian online and television bingo solutions developer and supplier Parlay Entertainment Incorporated has added to its games portfolio after signing a strategic partnership with NextGen Gaming Party Limited.

Parlay supplies the software that operates Paddy Power, Bingos, Bingo.com and many other bingo sites.

Under the terms of the agreement, Parlay will add NextGen’s newest flash-based gaming suite to its ParlayGames portfolio in addition to integrating it into the Parlay5 back-office system to provide players with substantial additional gaming content.

Oakville-based Parlay stated that the new NextGen games offer an excellent revenue generating opportunity for its existing customer base while providing further marketability of its ParlayGames suite with new customers.

“With this development, Parlay continues its commitment to customers to expand our game catalogue and quickly deliver best-of-breed content from third parties,” said Scott White, Chief Executive Officer for Parlay.

“The roll-out of such a breadth and variety of games to our customers is unmatched in the industry.

“And, more importantly to customers, this project will be managed in such a way that it is delivered as a simple software upgrade to our existing customers and as an integral part of the Parlay product suite for new prospects. The result is a win-win arrangement for NextGen, Parlay and Parlay’s customers.”

Australian firm NextGen is a leading independent developer of slot games for the international gambling industry and revealed that it is currently reviewing the integration timeline for this project with Parlay.

“NextGen is pleased to partner with a fellow innovator in the market,” said Matt Davey, Chief Executive Officer for NextGen.

“Parlay is recognised as a pioneer and leader in bingo and soft gaming and the millions of players who play on sites powered by Parlay will be able to enjoy more entertainment variety with NextGen’s innovative games. This promises to be a powerful partnership with great synergies for players and operators.”